Final Logos

The following images are the final samples of logos for "Literary Baby Printing Co.", formerly known as "The Literary Baby Child Printing Co." 

 Rough Designs

 Rough Combined

     For the basic outline of my logo, I decided to use a cat, because I find they represent my Company by being small and investigative. This relates to my company because when I am requested to do a printing job, I always look into the company and print their business cards the way their company should be represented. Thus we are investigative. 

     We are small like kittens because we are a small company. But like any kitten, we are growing into a big and successful...Cat.

 Rough Typographies

     My company, Literary Baby Printing Co., is a printing company that works in the printing and editing of business flyers, business cards, lawn-signs, and much more! Experienced in the latest project-printing technology, we at Literary Baby Printing Co. print out professional-looking design prints that the customers design themselves, in-(metaphorical)-store.

     My company appeals to small businesses, as my own, who have a similar ambitions in the business world. Those ambitions being having a successful career, and to help people with their companies.

Final Logos, B&W, Full colour

     While creating a logo on Illustrator, I ran into a few minor setbacks. While creating a full colour, semi-realism-based cat, I had trouble with finding certain colours around the face to use in specific areas of the drawing. I tried to figure out which colours would look best out of the many colours I could use from the pixels making up the base photo of the cat. I overcame this obstacle in the design process by using the most representable colours for the fur or eyes of the cat.

     When it came to the logo itself, aside from the original image, I had a huge problem with choosing a colour, as you may have read in my last post. I eventually compared my chosen colours, and gave up completely with all of them. I then created a new scheme of colours, and for a while had a 'dark cream' colour, almost a gold hue. 

     After some deliberation and final product sketches, I decided to use a lavender colour, as seen in the image above. I chose this colour because I found it represented my company's calm, but strong personality. The colour lavender is calming, and so I want people to be care-free and calm when they create their own design prints.  

I learned through this project, and through the design process, how different colours trigger different emotions in people. I also learned the significance of object-placement in a logo. As it turns out, balance affects how people look at your logo or design, and can affect if they want to do business with your company. Now that I think about this, it seemed obvious that the placement of certain objects would affect everything. 

Overall, this was a fun project, and I enjoyed creating a logo.